Juan Sheet, the sexy, Latino cleaning superhero, is launching an advertising campaign to promote his new Spills Helpline – in a bid to save households everywhere from spills.
His “home-made” posters advertising the service are appearing across the United Kingdom, whilst his spills helpline, 0800 276 1111, is now live. Juan Sheet will also be filming a number of short videos, the first of which is now live on his Facebook page, http://www.facebook.com/juansheet, and on YouTube, http://www.youtube.com/watch?v=WKa2eZq3QdI.
Best known as the brand icon of SCA’s leading household towel brand Plenty, Juan Sheet is on a mission to wipe up as many spills and stains as possible. His love of cleaning spills and stains inspired Juan Sheet to set up the service, which has SCA’s blessing.
Says Juan Sheet: “Pretty ladies all over the United of Kingdom are suffering at the filthy hands of the spills. But now they need fear no more. For they can call my spill helpline – with no charge – and I, Juan Sheet, shall save them all.”
Juan Sheet has designed three posters, which will appear at six-sheet sites across the country. Each features a different provocative pose of the housewives’ favourite, phone in hand, with messages such as “’Tis I, Juan Sheet. Your spill is my thrill”. Each poster also includes the spills helpline number 0800 276 1111, a call to action for his Facebook page /juansheet and the “ONE SHEET DOES… PLENTY” logo.
The campaign has been created by Publicis London with digital activity by Chemistry Communications.