Our new ad for Renault UK, which launches on TV today, sees the return of Va Va Voom. The ad for the Renault Clio features Rihanna and Dita Von Teese, with Thierry Henry, the star of the original Renault Clio Va Va Voom ads, making an appearance.
The commercial also features screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie. The ad poses the question ‘What is Va Va Voom?’ at the opening night of a secret, underground, ultra cool, must-see exhibition. We move through it with the guests, who include Thierry Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom.
‘Is it more?’ – asks the film, as we see Audrey Hepburn in Breakfast at Tiffany’s, ‘Is it less?’ – Dita Von Teese performing burlesque, ‘Does it smoulder?’ – Marlon Brando in his cult film ‘On the Waterfront’, ‘Does it burn brightly?’ – we see a tattoo of David Bowie, ‘Is there a Queen of it?’ – Rihanna in a crowd of paparazzi surrounding her in the new S&M video.
The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space. It is set to Ain’t Nobody by Clare Maguire, mixed with Rihanna’s new S&M single and extracts from David Bowie’s Space Oddity.
Both the TV ad and a two-minute behind-the-scenes film from the shoot, are available on facebook.