Congratulations to our sister agency Publicis Chemistry, which is helping promote the launch of EE, the UK’s first superfast 4G mobile and Fibre Broadband service. Publicis Chemistry has worked with Saatchi & Saatchi, Poke and MEC to create the multi-million pound fully integrated advertising campaign, which broke on Tuesday, October 30.
Multi-channel communications are being launched through Publicis Chemistry including direct mail, retail and digital communications. Part of the campaign involves redesigning more than 700 stores in the UK, informing 27 million customers about EE and developing new welcome, in-life and retention programmes for EE customers.
Publicis Chemistry is also creating communications across EE’s business (Corporate and SME), Consumer and Indirect channel partners such as Carphone Warehouse and Phones4U, including device advertising, digital brand advertising, retention and acquisition communications, retail events, apps and publications.