Delegates from across Publicis Group UK flew high in this year’s NABS Fast Forward event with Publicis Chemistry’s Jamie Buchanan on the winning team. Senior account manager Jamie was lead presenter on his team, which saw them win in response to a fictitious government brief based on increasing the level of voter turnout at a general election.
Over eight weekly sessions individuals work together alongside mentors in multi-disciplinary teams. After applying the skills they will learn from a host of industry luminaries including Jeremy Bullmore, Nick Milligan and Rosie Arnold, the course culminates in an integrated pitch for a client brief.
Publicis London’s Jack Howker was lead presenter on his cross-agency team, which came second. Also on the Fast Forward training programme, which gives the industry’s young talent the chance to learn directly from senior advertising figures, were Publicis London’s Georgina Hood, Chris Turner, Damien le Castrec and Anthony Harris.
Winning team Canning wowed the judges with a strategic approach that appealed to a broad target audience and attempted to reframe voting as an act of social conscience. This led to an emotive ad campaign asking people to vote in order to benefit the people they care most about.
Jamie says: “Beyond some of the terrific seminars and invaluable guidance from the course mentors, the NABS Fast Forward course process taught me a great deal about managing work, priorities, responsibilities and relationships, which has really impacted my working life. Moreover, I’m extremely grateful to have worked and forged relationships with some of the industry’s brightest, most passionate and hungry young professionals.”
Fast Forward was set up 14 years ago by Jeremy Bullmore and is currently run by Mark Collier. Judges included BBH co-founder John Bartle, who chaired the panel, Mark Collier (EDC), Wendy Proctor (Cabinet Office), Claire Beale (Campaign editor) and Zoe Osmond of NABS (National Advertising Benevolent Society).
Read more in Campaign magazine.