‘Doors of Thrones’ for Tourism Ireland wins the People’s Voice award at the Webby Awards
On Monday 15th May in New York, Publicis London’s ‘Doors of Thrones’ campaign for Tourism Ireland won the People’s Voice award in the category of “Best Social Community Building and Engagement” at the Webby Awards.
The Webby Awards is the leading international award honouring excellence on the internet.
Doors of Thrones is part of a wider campaign for Tourism Ireland which has leveraged the success of Game of Thrones, which is filmed in the country.
The Doors of Thrones campaign features ten beautifully crafted doors, carved from the famous Dark Hedges trees that appeared in the show but blew down in a storm, and are now hung in pubs across Northern Ireland, creating a tour of the country for Game of Thrones fans.