22
Mar

Publicis London bolsters client strategic offering by adding Dom Boyd, CSO to Management Team

Publicis London has hired Dom Boyd, the Group Head of Planning at adamandeveDDB

and Chair of the APG as its Chief Strategy Officer

Publicis London has seen substantial growth over the past 18 months, securing big accounts including Morrisons, P&G Dish, Heineken global digital and YOPA. A recent rejig of the management team, with Karen Buchanan and Nick Farnhill’s new positions, is ensuring greater collaboration and enabling more seamless access for clients to all specialist skills.

To cement the agency’s position as its clients’ partner in their business transformation and to build its strategic offering, Publicis London has hired adamandeveDDB’s multi award winning Group Head of Planning Dom Boyd as its new Chief Strategy Officer.

Boyd will bolster the agency’s dynamic management team; reporting into Nick Farnhill, CEO, Publicis London and POKE; and working alongside Dave Monk, Executive Creative Director, Publicis London; and Karen Buchanan, Chairman, Publicis London and Chief Client Development Officer for Publicis UK.

He will be responsible for overall strategic leadership of the agency’s key clients of which include Morrisons, P&G, Heineken, UBS, Nestlé, Renault, SCA and Tourism Ireland.

He joins from adamandeveDDB where his current role is Group Head of Planning and was previously Head of Strategy.

Boyd, who is Chair of the APG, has spent the last 8 years leading adamandeveDDB’s strategy team.

He regularly judges strategic and effectiveness awards, including IPA Excellence Diploma, WARC Social Strategy, Effies and APG Strategy awards. He is winner of 5 IPA Effectiveness Awards (1 gold, 2 silver and 2 special awards).

He has lead strategy on innovative award-winning work with recognition from Cannes Lions, Clios, D&AD, Webby, MOMA, Campaign Big and Epica.

Nick Farnhill, Publicis London, says: “Dom is widely known as one of the best planners in the industry, he signals a very clear intent at Publicis London. We’re really excited about him joining at this time in our evolution as an agency, and look forward to him working with the team in driving the agency’s shared agenda in developing bold and innovative creative ideas to help drive business transformation for all our clients.”

Dom Boyd, says: “While adamandeveDDB is a tough place to leave and I’m incredibly proud of what we’ve achieved, Publicis’ digital leadership, entrepreneurial DNA and scale of ambition make it a very rare beast – an agency genuinely committed to transformational thinking. Nick, Dave and Karen & Guy are a class team that live & breathe digital, so I’m massively excited about creating a future-facing agency together that produces amazing work.”

Previous to adamandeveDDB he was head of planning at Mortimer Whittaker O’Sullivan winning Wickes, Ryvita, Tiscali, Swiftcover.com, Blue Dragon and Allied Bakeries accounts.

He started his career at AMV BBDO including award-winning work for The Economist, BBC, RSPCA and Yellow Pages.