15
Oct
Winning in a world of choice overload

Publicis London Launches ‘Rare Thinking Sessions’ Initiative

Agency kicks off the IPA’s #EffWeek with first session featuring behavioural science expert Richard Shotton.

Publicis London has launched a new initiative, ‘Rare Thinking Sessions’, showcasing fresh ways of getting to breakthrough ideas.

Kicking off the IPA’s #EffWeek, the first session theme was ‘Winning in a world of choice overload’, where Richard Shotton, behavioural science expert and author of The Choice Factory, showed how creativity can give brands a radical advantage by unlocking the hidden biases that make us buy.

This article was originally published on Little Black Book.