Publicis London picks up a Silver for ‘Doors of Thrones’ campaign at Campaign BIG Awards

At last night’s Campaign BIG Awards, Publicis London picked up a Silver in the Sport, Travel & Leisure category for its ‘Doors of Thrones’ campaign for Tourism Ireland.

In January 2016, the Game of Thrones filming location, and 400-year-old tourist attraction The Dark Hedges, was hit hard by Storm Gertrude.

Amidst the devastation, one thing remained. Wood. And lots of it.

Over ten weeks, the team transformed the trees that fell that day into 10 beautifully crafted, bespoke doors. Each depicting an episode from Game of Thrones season 6.

World-class illustrators and craftsmen interpreted the storylines of each new episode, and carved it into that historic timber.

Each week a new door was installed at the beating heart of a Northern Irish community – the local pub of a Game of Thrones filming location.

Together the doors now form a pub-crawl through season 6 that spans the length and breadth of the country.

As each new door was unveiled, the story grew.

What began as a tragedy is now a worldwide celebration of Northern Ireland’s links with the most popular TV show of all time.

A permanent fixture embedded in Northern Irish Culture.

The trees that fell that day were transformed from a devastated tourist attraction, into a brand new one, using two things now synonymous with Northern Ireland.

Game of Thrones. And Pubs.