Turning the spotlight on the real stars of EURO 2016

After months of anticipation (well, for some of us!), EURO 2016 kicks off today. And, we’re excited. Not only because we love the beautiful game, but also because we get to talk about our new EURO 2016 campaign, developed with our friends at Orange.

As an official sponsor of UEFA EURO 2016™, and with their home base being the host nation – this tournament is a particularly special one for Orange. That’s why they saw it as the perfect opportunity to bring to life their new sponsorship strategy – Delivering powerful experiences for essential impact.

Back in October 2015, POKE won the pitch to help them do just that by devising a new global communications platform ‘Orange Sponsors You’, set to get its first run out at this summer’s tournament.

Orange Sponsors You looks to turn the spotlight on the fans – the real stars of EURO 2016. This time it’s not about the players – whether heading to the Stade de France or watching with a beer in hand on the sofa, it’s the passion and support of fans that really counts. And Orange is here to celebrate that.

Read more at pokelondon.com