07
Aug

‘Va Va Voom’ is back: Thierry Henry returns to Renault

  • Thierry Henry returns to Renault as brand ambassador
  • The French ex-footballer will star in new TV idents created by Publicis London as part of Renault’s partnership with Sky Sports
  • Over the course of the Premier League season, fans will have the chance to join Thierry in celebrating their passion for life

Thierry Henry has returned as Renault brand ambassador, bringing ‘Va Va Voom’ back to UK television screens for the first time since 2011.

The legendary French striker will star in a new series of TV idents created by Publicis London, as part of Renault’s sponsorship of Premier League football on Sky Sports, to be broadcast during or around 96 live matches and non-live programming across the 2018/19 Premier League season.

Renault and Henry share a history going back to 2002, when the then-Arsenal player signed for Renault to create the fan-favourite series of ‘Va Va Voom’ adverts. The adverts certainly left a lasting impact on the British public. In 2004, the phrase ‘Va Va Voom’ was added to the Concise Oxford English Dictionary, and in the years since their original broadcast the adverts have regularly featured in lists of classic car ads.

The idents, which will carry the new hashtag #withyoualltheway, will feature real Premier League fans as they experience matches, with Henry following their emotional journey through the ups and downs of the season – while showcasing several Renault cars including the Clio, Captur and All-New Mégane R.S. hot hatch.

Thierry Henry, Renault brand ambassador, said: “It feels great to reignite my long-stating ‘liaison’ with Renault, especially as I’m returning to the team during its first journey into football. Having played in stadiums across the world I know first-hand the passion fans have for both life and their favourite sport. I’m looking forward to helping Renault publicly celebrate this passion over the course of the Premier League season, while injecting some ‘Va Va Voom’ back into British football.”

Vincent Tourette, Managing Director, Renault UK, said: “We’re delighted to welcome Thierry back to Renault to lead the line in our new TV idents on Sky Sports.  We’ve just enjoyed an amazing World Cup summer in which we were reminded of football’s power to bring out the best in us all, and we can’t wait to carry that on into the Premier League season with Thierry at the helm as we explore a sport that links very strongly with Renault’s ‘Passion for Life’ ethos.”

Thierry Henry enjoyed a 20-year long professional playing career, in which he made nearly 800 appearances. He has played for clubs across the world including Monaco, Juventus, Arsenal, FC Barcelona and New York Red Bulls. English fans will best remember him for the eight years he spent at Arsenal, were he scored 228 goals in 376 games and won two Premier League titles, three FA Cups, four Golden Boots and two player of the year awards. He became the greatest goal scorer in the clubs history and was an integral part of the club’s iconic “Invincibles” team of 2003/04. He remains France’s all-time leading international goal scorer, having scored 51 goals for his country as part of teams that won both the 1998 World Cup and UEFA Euro 2000. For more information on the Renault range please visit www.renault.co.uk.