Back The Bars

Teams involved

  • Brand Communication

A global initiative to help bars stay afloat during the COVID-19 pandemic.

What we did

Along with our colleagues in Brazil and Italy, we launched a campaign across 20 global markets encouraging people to buy a beer now to drink later in a bar.

The project, supported by an ad campaign, enables people to buy a beer online which they can drink later at their favourite bar, and Heineken will match each purchase with a donation to the bar.

What we learnt

In these difficult times, consumers are looking at brands to do their part.

Interested in working together?